In 2012, after thirty years using our knife, fork and spoon logo, we decided to rebrand Neuman’s. We wanted to freshen up the look and feel of the company and bring our identity into the 21st century.
We searched high and low for a branding company that would handle us just as we handle our clients – with sensitivity, creativity, patience and humor.
We interviewed over fifteen companies. Like the goldilocks and the three bears, some companies were too big, some were too small and it took us forever to find Beardwood & Co., our perfect bowl of porridge. Beardwood & Co. proved to be ideal in size, temperament, experience and attitude. And they possessed humor in abundance.
Julia Beardwood, Ryan Lynch and their team of designers, writers and branding gurus guided us through a series of exercises to peel back the onion of our culture. The process was exciting, challenging and fun. After a year of close collaboration, we decided on the and artichoke logo and the tag line, ‘Deliciously Inspired’.
We are ‘deliciously satisfied’ with the results and would recommend Beardwood to any company looking to explore who they are and who they want to become.
